On "Seinfeld", Kramer writes a coffee table book about what subject?

On “Seinfeld,” Kramer writes a coffee-table book about coffee tables. The deliberately circular idea becomes one of his most successful schemes and a running storyline during the show’s fifth season.

Kramer first pitches the concept in “The Cigar Store Indian,” where he proposes a book that would combine pictures and commentary about coffee tables. The gag grows when Pendant Publishing agrees to publish it in “The Fire,” turning an absurd premise into a genuine business opportunity for Kramer.

The book’s joke is that it is designed to be both about coffee tables and usable as one. It contains photographs of celebrities’ coffee tables and includes foldable wooden legs so the book itself can be converted into a small table. Kramer also imagines adding a coaster to the cover.

The project eventually receives a book tour, including an appearance on “Regis and Kathie Lee,” but Kramer’s disastrous behavior ruins the promotion. Later, the book is adapted into a movie, briefly making Kramer wealthy enough to retire in Florida. “Cigar store Indians” is a separate subject from the book and the title of the episode that introduces it.