Nike’s name comes from the Greek goddess of what?

Nike’s name comes from the Greek goddess of victory.

In Greek mythology, Nike personified victory in competition, warfare, and other contests. The company adopted the name in 1971, replacing the Blue Ribbon Sports identity for its branded footwear and later for the corporation itself.

The Swoosh is often associated with Nike’s mythological identity because it resembles a wing. In classical art, Nike is frequently depicted as a winged female figure, and the company’s branding uses this connection to communicate speed, achievement, and triumph.

Nike is pronounced “NY-kee,” following the usual English pronunciation of the Greek name. The company’s name is therefore not an acronym and does not refer to a modern abbreviation. Nike, Inc. is named after a figure from ancient Greek religion and mythology.