Nike, Inc.’s name refers to which figure from Greek mythology?

Nike, Inc.’s name refers to Nike, the Greek goddess of victory. The company adopted the name in 1971, replacing its earlier Blue Ribbon Sports identity.

In Greek mythology, Nike personifies victory, especially victory in competition and warfare. She is commonly portrayed with wings and is associated with triumph, speed, and strength—ideas that fit an athletic footwear and sportswear company.

The mythological figure is distinct from the modern sports brand, although the brand deliberately uses the name’s connection with winning. The famous Swoosh also visually supports movement and speed, but it is not a literal image of the goddess.

The name is pronounced “NY-kee,” following the mythological figure’s English pronunciation. Some people initially pronounce it as “Nाइक,” but the company’s preferred pronunciation is the two-syllable form.