The Danish jewelry company Pandora was founded in 1982.
Pandora was established in Copenhagen, Denmark, in 1982 by Per Enevoldsen and his wife, Winnie Enevoldsen. The business began as a family-run jewelry shop and importer before developing its own manufacturing and design operations. It later became especially known for modular charm bracelets and individually sold charms.
The company’s name comes from Pandora in Greek mythology, although its commercial products are not connected to the ancient story’s vessel. This distinction matters because “Pandora” can refer to the myth, astronomical bodies, a fictional moon, or the jewelry brand.
Pandora expanded internationally during the 2000s, with manufacturing associated particularly with facilities in Thailand. Its founding date is therefore earlier than its global rise and earlier than the period when its charm-bracelet system became widely recognized.