Ben & Jerry’s famous Flavor Graveyard is located in Waterbury, Vermont. The outdoor display at the company’s Waterbury factory commemorates discontinued flavors with mock gravestones and humorous epitaphs.
Ben & Jerry’s opened its first shop in Burlington, Vermont, in 1978, but the factory and visitor attraction are in Waterbury. The Flavor Graveyard reflects the company’s history of experimental flavor development and frequent product changes.
Not every flavor that disappears from stores is permanently forgotten. Ben & Jerry’s has periodically brought back discontinued products through special campaigns or customer requests. The graveyard is therefore both a playful attraction and a record of the brand’s changing catalog.
The site is not a cemetery and contains no human remains. It is a themed display associated with factory tours and the company’s distinctive use of humor in product names and marketing.