In which German town was Puma founded?

Puma was founded in the German town of Herzogenaurach.

The company’s origin is tied to brothers Rudolf and Adolf Dassler, who began making athletic footwear in their family home in Herzogenaurach. Their joint business, the Dassler Brothers Shoe Factory, grew into an important sports-shoe manufacturer before the brothers’ relationship deteriorated and they separated professionally.

After the split, Rudolf Dassler established his own company in 1948. It was first registered under a Rudolf Dassler-related name, and the Puma brand was registered later that year. The company’s legal and corporate history therefore begins with Rudolf’s post-split venture, while the town’s broader sporting-shoe history begins earlier with the brothers’ shared factory.

Herzogenaurach is in Bavaria, near Nuremberg, and became famous for producing both Puma and Adidas. Adolf Dassler founded Adidas after the split, so the town became associated with two global rivals. That history explains why Frankfurt, Berlin, and Munich are tempting but incorrect alternatives: none is Puma’s founding town.