In which country is Puma's headquarters located?

Puma’s headquarters are located in Germany. The company’s corporate headquarters is in Herzogenaurach, Bavaria, a town near Nuremberg that has been central to Puma’s identity since the brand began there in 1948.

Puma was founded by Rudolf Dassler after his split from his brother Adolf, who went on to establish Adidas. That family business rivalry helped make Herzogenaurach famous as a global center of sportswear. Puma remains headquartered there even though it operates offices, stores, and regional hubs around the world.

A common mix-up is confusing Puma’s headquarters with one of its major international offices. Puma has important operations in places such as Boston and Hong Kong, but those are not the company’s global headquarters. The headquarters also should not be confused with the headquarters of Adidas, whose origins are tied to the same Bavarian town.

Herzogenaurach is often informally called “Herzo” by Puma employees. The headquarters reflects the company’s German origin, while Puma’s products, sponsorships, and athletes give the brand a worldwide presence.