London is the city whose best-known New Year's Eve fireworks display is held beside the London Eye.
The modern public celebration centers on the River Thames, with fireworks launched from the London Eye, the river, and nearby structures. The display is watched by large crowds along the embankments and by television audiences in the United Kingdom and abroad.
The London Eye, officially the London Eye observation wheel, opened to the public in 2000 and quickly became a defining part of the capital's skyline. Its circular form and position beside the Thames make it a highly visible anchor for the midnight show.
The celebration is sometimes described as a Trafalgar Square event because Trafalgar Square hosts other New Year activities and is a famous central London location. The major televised fireworks themselves are associated with the London Eye and the Thames, in the city of London.