New Year's Eve fireworks are famously launched around the London Eye in London.
The display takes place along the River Thames, with the London Eye serving as its most recognizable visual centerpiece. Fireworks are fired from the wheel, nearby barges, and locations along the river, creating a coordinated spectacle visible from bridges, embankments, and viewing areas across central London.
London's modern annual display grew from celebrations associated with the millennium. A major fireworks event accompanied the arrival of the year 2000, and the city later developed a ticketed riverside show that became a regular part of its New Year's celebrations. The presentation typically includes music, a countdown, and the clock striking midnight at the nearby Elizabeth Tower.
The London Eye itself opened to the public in 2000 and was originally known as the Millennium Wheel. It is not Big Ben: Big Ben is the nickname for the great bell in the Elizabeth Tower, whose chimes help mark midnight.