In what year did YouTube launch its Partner Program? YouTube launched its Partner Program in 2007.
The YouTube Partner Program, usually abbreviated YPP, created a formal way for eligible creators to share advertising revenue from their videos. It was built around Google AdSense and helped turn video publishing from a hobby into a possible source of income.
Historical summaries place the launch in 2007, with accounts commonly dating it to May or December of that year. The exact month varies by source and by whether the reference means the initial rollout or the broader program launch, but the year is consistently 2007.
The program’s requirements have changed over time. Modern eligibility rules include subscriber, watch-time, policy, and review requirements, so today’s thresholds should not be projected backward onto the original launch. The Partner Program also followed earlier experiments with advertising, including in-video ads introduced in 2007 and pre-roll advertising added in 2008.