The Who performed at the Super Bowl XLIV halftime show in 2010. The performance took place on February 7, 2010, at Sun Life Stadium in Miami Gardens, Florida, during the game between the New Orleans Saints and the Indianapolis Colts.
The band’s set included several of its best-known songs, including “Pinball Wizard,” “Baba O’Riley,” “Who Are You,” “See Me, Feel Me,” and “Won’t Get Fooled Again.” The production used large video screens, rapidly changing visual effects, and a medley designed to introduce The Who’s classic material to a massive television audience.
The appearance came during a period when the NFL was favoring established rock acts for the halftime slot. That approach followed the controversy surrounding the 2004 Super Bowl halftime show and helped make the event feel more like a polished concert than a short traditional intermission. The Who’s show was part of Super Bowl XLIV, not Super Bowls XLIII, XLV, or another year associated with the band’s later performances.