Snapchat’s daily active users first exceeded 200 million in 2019.
Snap reported an average of 210 million daily active users in the third quarter of 2019 and 218 million in the fourth quarter. Those figures put Snapchat above the 200-million mark for the first time during that year.
Snap defines a daily active user as a registered Snapchat user who opens the app at least once during a 24-hour period. The company reports quarterly averages, so this milestone refers to reported average DAUs rather than a single day when exactly 200 million people opened the app.
The growth followed a difficult 2018, when Snapchat’s user expansion slowed amid a major redesign and stronger competition from Instagram Stories and WhatsApp Status. Snapchat ended 2018 with 186 million average DAUs in the fourth quarter, making 2019’s jump past 200 million a notable recovery.