Roblox introduced its Premium subscription in 2019 as the replacement for Builders Club. Roblox announced the global launch in September 2019, describing Premium as a renamed and updated subscription product with many familiar Builders Club benefits.
Builders Club had been part of Roblox since 2007. It offered advantages such as recurring Robux, discounts, reduced advertising, and additional creator-oriented benefits. Over time, the membership developed multiple tiers, including Turbo Builders Club and Outrageous Builders Club, which made the system more complicated for newcomers.
Roblox said the Premium name was intended to clear up the misconception that Builders Club was required to build on the platform. Premium retained features such as monthly Robux deposits, Robux-purchase bonuses, item trading, and improved payouts through the Developer Exchange program.
The year is sometimes confused with 2020 because Premium’s rollout was gradual and because Roblox’s platform growth accelerated sharply during the pandemic. But the replacement itself belongs to 2019. The change was a rebranding and restructuring of the membership system, not the launch of Roblox or Robux.