Levi Strauss & Co. introduced its two-horse logo in 1886.
The image shows two horses pulling against a pair of riveted jeans, symbolizing the strength of the garment. It was created to communicate durability at a time when many customers were buying work clothing for demanding physical labor. The logo became one of the company's earliest major visual trademarks.
The two-horse mark is easy to confuse with later Levi's symbols. The Red Tab appeared on garments in the twentieth century, and the Batwing logo became a later corporate and advertising emblem. The two-horse design belongs to the earlier period of Levi's branding and directly highlights the reinforcing rivets in the trousers.