In what year did Jeep mark its 75th anniversary?

Jeep marked its 75th anniversary in 2016.

The anniversary used 1941 as the starting point because that was when the first standardized military Jeeps, the Willys MB, entered production and service. Earlier milestones can make the date confusing: American Bantam delivered the first prototype to the U.S. Army in 1940, but the Jeep brand traditionally counts its anniversary from the wartime production era that began in 1941.

Jeep celebrated throughout the 2016 model year with 75th Anniversary Edition vehicles. These editions used distinctive styling details, including a green-themed color palette, special badging and equipment packages. The celebration covered models such as the Wrangler, Cherokee, Grand Cherokee and Renegade.

The anniversary therefore does not mean Jeep was founded in 1941 as a conventional civilian automaker. Its identity grew from a military vehicle program and later expanded into civilian CJ models, the Wagoneer and the modern SUV range.