Baskin-Robbins began operations in 1945 as an ice-cream company founded by Burt Baskin and Irv Robbins.
The company was formed through the combination of two California ice-cream businesses. Burt Baskin operated Burton’s, while Irv Robbins operated Snowbird. Their partnership created a new chain with a broader flavor selection than many competitors offered at the time.
Baskin-Robbins became especially associated with its “31 flavors” idea, suggesting that customers could choose a different flavor for every day of the month. That slogan is not the answer here; it is a later brand identity built around the company’s extensive menu. The company also became known for its pink spoon, which encouraged customers to sample flavors before buying.
The founders’ family businesses predated the Baskin-Robbins name, so dates connected with the separate shops can cause confusion. The chain itself dates from 1945. It later expanded internationally and became one of the world’s best-known branded ice-cream retailers.