In what New York City location is the famous New Year's Eve ball dropped?

The famous New Year's Eve ball is dropped in Times Square, New York City.

The tradition is organized around One Times Square, where crowds gather to watch the illuminated ball descend shortly before midnight. The event developed from an earlier Times Square celebration held by The New York Times.

The first ball drop took place on December 31, 1907, marking the beginning of 1908. The celebration continued even when the ball itself changed design, materials, and lighting technology. During World War II, the public celebration was notably affected by blackout restrictions.

Times Square is sometimes confused with the broader New York City New Year's celebration, but the ball drop specifically belongs to the square and One Times Square. Millions watch the event through television and online broadcasts.