The London Eye traditionally serves as the landmark centerpiece of London's midnight New Year's Eve fireworks show.
The London Eye is a giant observation wheel on the South Bank of the River Thames. During London's major New Year celebration, fireworks are launched from positions along the river and around the wheel, producing a display visible from parts of central London and broadcast widely.
The event is organized by the Mayor of London and has become one of the city's major annual public spectacles. The display is timed to midnight in the United Kingdom, while the soundtrack and performances may involve artists from Britain and elsewhere.
Big Ben is often mentioned because its clock helps symbolize the countdown, but it is not the landmark from which the main fireworks display is centered. The London Eye is the distinctive wheel associated with the show.