In the British superstition called “rabbit rabbit rabbit,” the phrase is traditionally spoken on the first day of the month for luck.
The custom involves saying “rabbit,” “rabbits,” or “rabbit rabbit rabbit” as the first spoken words after waking on the month’s first day. Versions differ in the number of repetitions and in whether the speaker must say the words before any other conversation.
The belief belongs to a broader group of European and North American traditions that treat rabbits as lucky animals. Their historical associations include fertility, abundance, and the idea that rabbits live close to the hidden or supernatural world through their burrows.
The practice is sometimes confused with the separate custom of saying “white rabbit” on the first day of a month. Both are luck rituals, but the exact wording varies by family, region, and source. No scientific evidence shows that either phrase changes a person’s fortune.