In the Brazilian New Year celebration, many people traditionally wear white for peace.
Wearing white is especially visible in coastal celebrations, including the large gathering on Copacabana Beach in Rio de Janeiro. The color is commonly associated with peace and renewal, making it fitting for a new beginning.
Brazilian New Year's Eve is often called Réveillon. Celebrations may include fireworks, music, dancing, and offerings or rituals connected with Afro-Brazilian religious traditions. On beaches, some participants also jump seven waves, making a wish with each wave, a custom associated with Iemanjá and other cultural influences.
White clothing is a widespread convention rather than an absolute rule. People may also choose colors linked to personal wishes, such as prosperity, love, or health. The tradition should not be confused with Brazil's national colors: green and yellow are prominent in national symbolism, but white is the classic New Year color for peace.