In search terminology, what does SERP stand for?

In search terminology, SERP stands for “search engine results page.”

A SERP is the page a search engine displays after a user submits a query. It commonly contains organic results selected by the engine’s ranking systems, along with titles, destination links, and short descriptive snippets. Depending on the search, the page may also include advertisements, maps, images, videos, news, shopping results, or direct-answer features.

The acronym is widely used in search-engine optimisation, digital marketing, and web analytics. Professionals may discuss a page’s SERP position, meaning where its result appears, or its visibility for a particular keyword. Ranking is not fixed: results can vary by location, language, device, search history, freshness, and the search engine’s changing algorithms.

A frequent confusion is treating SERP as a ranking formula or protocol. It is not a technical standard and does not describe the algorithm itself; it names the results interface produced in response to a search. Although people often say “the SERPs,” the singular expansion is “search engine results page.”