Luigi sells tires at his shop in Pixar’s Cars.
Luigi owns Luigi’s Casa Della Tires in Radiator Springs and is one of the town’s most enthusiastic residents. He is an Italian Fiat 500 whose passion for Ferrari racing shapes many of his conversations and ambitions.
His shop is important to the town’s automotive identity and to the story’s visual humor. Luigi becomes especially excited when a Ferrari visits Radiator Springs, because he admires the marque and treats the arrival as a major event.
Guido works with Luigi as his forklift assistant and tire-changing partner. That makes Guido closely associated with the tire shop, but the business belongs to Luigi. Flo runs Flo’s V8 Café, while Fillmore operates a business selling organic fuel. These neighboring details help distinguish the products and businesses found around Radiator Springs.