In Pixar’s Cars, Luigi is the Italian sports car who owns the local tire shop.
Luigi is a yellow 1959 Fiat 500 and the proprietor of Luigi’s Casa Della Tires in Radiator Springs. He is passionate about Ferrari racing and Italian automobiles. His shop displays Ferrari memorabilia, and he becomes especially excited when Lightning McQueen visits the town.
Luigi’s closest friend and business partner is Guido, a small blue forklift who works in the tire shop. Their partnership supplies several comic moments, particularly when Guido demonstrates his remarkable wheel-changing ability during the Piston Cup finale.
Luigi’s design reflects Pixar’s use of recognizable automotive types rather than real human characters. Although he is a Fiat 500, the film does not present him as an official Ferrari employee or racing driver. His enthusiasm for Ferrari is a character trait and an important part of his identity in Radiator Springs.