In October 2018, Buyable Pins were replaced by what feature?

In October 2018, Pinterest replaced Buyable Pins with Product Pins. Buyable Pins had allowed users to complete purchases within Pinterest, while Product Pins emphasized product information and directed shoppers to a retailer’s website.

Pinterest introduced Buyable Pins in June 2015, initially allowing shoppers to choose options such as size or color and pay without leaving the service. By 2018, Pinterest was shifting toward a discovery-led shopping model. Product Pins could show current prices and availability, then link directly to the relevant product page or checkout destination on a merchant’s site.

The change also supported Pinterest’s recommendation features. Product Pins could appear alongside visually similar products and personalized shopping suggestions, especially in fashion and home-decor browsing. “Promoted Pins” were advertising placements, while Idea Pins and Story Pins were different content formats, so none of those is the replacement asked for here.