In March 2016, Instagram increased its video length limit to how long?

In March 2016, Instagram increased its video length limit to one minute.

The change expanded Instagram’s original 15-second video allowance to 60 seconds, giving creators four times as much room for performances, demonstrations, commentary, and short narratives. Instagram announced the increase as video became a larger part of the platform’s feed and competition among social apps intensified.

The update did not establish a universal one-minute limit for every Instagram video format. Instagram later introduced other products and posting formats with different rules, including Stories, IGTV, albums, and Reels. The answer refers specifically to the ordinary video length limit that was expanded in March 2016.

A frequent mistake is choosing five or ten minutes because Instagram later supported longer uploads in some contexts. Another source of confusion is the wording “one minute”: in this historical context it means 60 seconds, replacing the earlier 15-second cap. The change marked a significant step away from Instagram’s original photo-first identity.