London’s New Year's Eve celebration launches its midnight fireworks from the London Eye.
The annual display takes place along the River Thames, with the London Eye serving as its most recognizable launch structure. Fireworks are also fired from barges on the river and from nearby sites, creating a coordinated show around the central London skyline.
The organized London display was introduced for the transition from 1999 to 2000 and later became an annual event. It is timed to midnight in the United Kingdom, when Big Ben’s chimes mark the arrival of the new year.
A common mix-up is to identify Big Ben as the launch point. Big Ben is the nickname commonly used for the Great Bell in the Elizabeth Tower; it provides the famous chimes, while the London Eye is the landmark associated with the fireworks themselves.