In Japan, what kind of chocolate means 'true feeling chocolate'?

In Japan, honmei-choko means “true feeling chocolate,” the kind given to someone for whom the giver has romantic feelings.

The term is commonly romanized as honmei choko or honmei-choko. “Honmei” means a true intention, genuine feeling, or favored person, while “choko” is a shortened form of chocolate. It generally refers to chocolate presented to a boyfriend, husband, or hoped-for romantic partner on Valentine's Day.

Honmei-choko is often more personal or expensive than giri choco, the “obligation chocolate” traditionally given to male colleagues, bosses, or acquaintances as a gesture of courtesy. Homemade honmei chocolate is also associated with sincerity and romantic effort, although store-bought premium chocolate is common.

Japanese Valentine's customs differ from many Western ones because women traditionally give the chocolates on February 14. Men traditionally respond on White Day, March 14, with candy, chocolate, or another gift. Other labels include tomo choko for friendship chocolate and jibun choko for chocolate bought for oneself.