In Guatemala, what is Valentine's Day known as?

In Guatemala, Valentine's Day is known as Día del Cariño, meaning “Day of Affection.”

The Guatemalan name emphasizes affection broadly rather than limiting the celebration to romantic couples. People may mark the day by exchanging roses, chocolates, flowers, cards, and other gifts with romantic partners, relatives, and friends. It is also commonly called Día de San Valentín, or Saint Valentine's Day.

This broader social meaning fits a wider Latin American pattern. In different countries, February 14 may be called Día de los Enamorados, “Lovers' Day,” or Día del Amor y la Amistad, “Day of Love and Friendship.” Guatemala's Día del Cariño is therefore closer in spirit to a celebration of affection and companionship than to a strictly romantic holiday.

A common mix-up is Día de los Novios, which can be used for lovers' celebrations in some Spanish-speaking contexts but is not the standard Guatemalan name. The date remains February 14, and the familiar gifts of flowers, chocolate, and cards are widely associated with it.