In E.T. the Extra-Terrestrial, what candy is used to lure E.T.?

In E.T. the Extra-Terrestrial, Reese's Pieces are used to lure E.T. The candy appears when Elliott leaves a trail of pieces to coax the frightened alien out of hiding.

The scene became one of the most famous examples of movie product placement. Reese's Pieces had been introduced by the Hershey Company in 1978, only a few years before the film's 1982 release. Hershey agreed to let the candy appear after Mars reportedly declined the opportunity to place M&M's in the movie.

E.T.'s popularity gave the relatively new candy enormous exposure, and sales rose dramatically after the film became a hit. The connection also helped make Reese's Pieces part of the movie's emotional world: the bright, small candies are not merely advertising, but a simple way for a child to communicate with an unfamiliar creature.

A common mix-up is assuming the scene uses M&M's because they are more globally familiar. M&M's were considered for the sequence, but the candy that appears on screen is Reese's Pieces. The film also inspired a 1982 Atari video game in which Reese's Pieces restore E.T.'s energy.