In Brazil's Réveillon tradition, what color do many people wear to welcome the New Year?

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In Brazil's Réveillon tradition, many people wear white to welcome the New Year.

White clothing is widely associated with peace, renewal and protection during the celebration. The custom is especially visible at beach gatherings, where large crowds dress in white for the midnight festivities and fireworks.

Rio de Janeiro's Copacabana Beach is the most internationally famous setting for Réveillon. People may also make offerings to Yemanjá, a water-associated spiritual figure honored in Afro-Brazilian religious traditions. Some participants enter the sea and jump seven waves, a practice connected with wishes and good fortune.

Color symbolism can vary by family and region, and some people add other colors for particular wishes, such as prosperity or love. White remains the characteristic color of the broad public celebration, so it is not necessary to identify every local color custom to answer the question.

Source: Wikipedia · fact-checked Oct. 2026

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