In 2022, WhatsApp integrated with JioMart for in-app grocery ordering in India.
The partnership was announced in August 2022 by Meta and Reliance Retail. It created an end-to-end shopping experience inside WhatsApp, allowing customers to browse JioMart’s grocery catalogue, add products to a cart, and pay without leaving the messaging app.
JioMart is Reliance Retail’s e-commerce platform. It began as a grocery-focused service and was first piloted in parts of Maharashtra in 2020 before expanding across India. The WhatsApp integration connected the platform with Reliance’s network of local kirana stores.
A common mix-up is confusing JioMart with Flipkart or BigBasket, which are also major Indian e-commerce or grocery competitors. Myntra, meanwhile, is primarily associated with fashion rather than grocery shopping.