How many users did Instagram have when Facebook acquired it in 2012?
Answer
30 million
Answer
30 million
Instagram had 30 million users when Facebook agreed to acquire it in 2012.
Instagram began as Burbn, a location-based check-in project created by Kevin Systrom and Mike Krieger. They refocused it around photo sharing and launched Instagram in October 2010. Its growth was rapid: it reached 1 million registered users by December 2010, 10 million by September 2011, and 30 million by April 2012.
Facebook announced the acquisition on April 9, 2012, for approximately $1 billion in cash and stock. The deal officially closed on September 6, after regulatory reviews. A common mix-up is the 50 million figure: Instagram reached roughly 50 million monthly active users later in April 2012, after the acquisition announcement.
Source: Wikipedia · fact-checked Sept. 2026