Michael Jordan was the NBA scoring champion 10 times. He led the league in scoring average during each of those seasons, establishing the modern NBA record and helping define his reputation as the era's premier offensive force.
Jordan's scoring titles came in 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1996, 1997 and 1998. His first seven were consecutive, a run that matched Wilt Chamberlain's record for consecutive scoring championships. Jordan won the first six of his Chicago seasons from 1987 through 1993, then added three more after returning from his first retirement.
A frequent confusion involves total points versus scoring average. Jordan led the league in total regular-season points 11 times, but he won the scoring title 10 times because the title is based on points per game. His career scoring average of 30.1 points per game remains the highest in NBA regular-season history. He also combined scoring dominance with six championships, five regular-season MVP awards and six Finals MVP awards.