Approximately 500 Target stores in the United States stayed open for The Life of a Showgirl’s midnight release.
The participating stores sold physical copies of the album when it became available on October 3, 2025. The event gave fans an in-person alternative to digital listening and helped emphasize the album’s extensive physical-release strategy.
The special retail activity included an exclusive single-pressing vinyl variant. That limited physical product was promoted through a social-media comedy sketch, blending Swift’s promotional style with the excitement of a traditional midnight album launch.
The figure is approximate rather than an exact nationwide store count. It refers to the Target locations that remained open for the event, not every Target store in the country and not the number of physical variants offered.