The Unilever logo combines 25 symbols. The large blue U is built from small images representing ideas, products, and aspects of everyday life connected with the company’s brands and activities.
Unilever introduced this logo in 2004, replacing a simpler wordmark-based design. The individual icons include recognizable forms such as a sun, a hand, a heart, a plant, and food-related imagery. Together they create a visual collage rather than a single pictorial emblem.
The 25 symbols are intended to communicate the breadth of Unilever’s business and its relationship with consumers’ daily routines. The logo is sometimes mistaken for a decorative letter U containing random shapes, but each component was selected to carry a particular association.