"Good Time, Great Taste" has been which company's ad slogan?

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"Good Time, Great Taste" was an advertising slogan used by McDonald's. It appeared in the late 1980s as a shortened form of the earlier line "It's a good time for the great taste of McDonald's."

The slogan belonged to a period when McDonald's advertising focused heavily on the emotional experience of eating there, not just on individual menu items. The wording connected a pleasant social occasion with the brand's emphasis on flavor and familiarity.

McDonald's used related versions of the phrase in several English-speaking markets. The longer slogan was prominent during the 1984–1988 period, while "The Good Time, Great Taste of McDonald's" was used around 1988–1990. That variation explains why the wording may appear with or without the final brand name in old commercials, posters, and jingle lyrics.

The phrase is sometimes confused with other McDonald's campaigns such as "You Deserve a Break Today," "Food, Folks and Fun," or the later "I'm Lovin' It." Those were separate slogans from different advertising eras. "Good Time, Great Taste" specifically belongs to McDonald's late-1980s marketing history.

Source: Wikipedia · fact-checked Aug. 2026

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