Feed Your Inner Child has been which company's ad slogan?

“Feed Your Inner Child” has been an advertising slogan used by McDonald’s.

The phrase appeared in McDonald’s marketing in the mid-2000s, drawing on the idea that its burgers, fries, desserts, and family-oriented atmosphere appeal to a person’s youthful side. It worked as a nostalgic invitation: customers were encouraged to indulge in a simple pleasure associated with childhood.

The wording is easy to confuse with McDonald’s many other slogans, including “I’m Lovin’ It,” introduced globally in 2003. “Feed Your Inner Child” was a campaign line rather than the company’s long-running worldwide tagline. Similar wording has also been used by other food and entertainment brands, so the exact advertiser matters.

The phrase also connects to the broader psychological idea of an “inner child,” meaning the playful, imaginative part of an adult personality. In McDonald’s advertising, that idea was translated into a familiar fast-food experience designed to evoke comfort, fun, and childhood memories.