Every Time A Good Time has been which company's ad slogan?

The story behind the answer

“Every Time A Good Time” was an advertising slogan and campaign used by McDonald’s. The campaign began in Germany in 1999 and was later adapted for several other markets, including the Netherlands, New Zealand, Poland, Sweden, Taiwan, the Czech Republic, Hungary and Hong Kong.

The phrase was associated with a McDonald’s jingle recorded by Billy White and Patricia Darcy Jones. The song was written by David Buskin, Janet Fox and Susan Hamilton, and its international use shows how McDonald’s often localized advertising while preserving a common brand message.

The slogan was generally used from 1999 to 2003, after which many markets adopted “I’m lovin’ it.” A common mix-up is confusing it with “It’s a Good Time for the Great Taste of McDonald’s,” an earlier McDonald’s slogan used prominently during the 1980s. Both slogans emphasize enjoyment, but they belong to different campaigns and periods.

Source: Wikipedia · fact-checked Aug. 2026

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