“Break Out Of The Ordinary” has been an advertising slogan for Nestlé, particularly for its Butterfinger candy bar.
The slogan presents Butterfinger as a candy that stands apart from routine chocolate-bar choices. Butterfinger is known for a crisp, flaky peanut-butter center covered in chocolate, so the wording connects the product’s unusual texture and strong flavor with the idea of doing something different. In the quiz’s company-level wording, Nestlé is the expected answer because Nestlé owned and marketed Butterfinger during the period associated with the slogan.
Butterfinger was created by the Curtiss Candy Company in Chicago in 1923. The brand later passed through Standard Brands and Nabisco before Nestlé acquired it in 1990. During Nestlé’s ownership, the brand used several memorable taglines, including the famous “Nobody better lay a finger on my Butterfinger,” which appeared in advertising featuring Bart Simpson.
A common mix-up is answering “Butterfinger,” the product brand, rather than “Nestlé,” the company requested by the question. Nestlé sold Butterfinger to Ferrero in 2018, so the slogan’s historical association with Nestlé should not be confused with the brand’s current ownership.