BlaBlaCar's name comes from a driver rating scale for what trait?

BlaBlaCar’s name comes from a driver-rating scale for chattiness.

The original scale let drivers describe how talkative they preferred to be during a ride: “Bla” meant not very chatty, “BlaBla” indicated someone who enjoyed conversation, and “BlaBlaBla” described a person who could not stop talking. The name turned that informal social feature into the brand.

BlaBlaCar began as the French carpooling website Covoiturage.fr. Founder Frédéric Mazzella developed the idea after struggling to find a train home and noticing how many cars travelled with empty seats. The service later expanded internationally and adopted the BlaBlaCar name across markets.

Chattiness is easy to confuse with practical driver ratings such as punctuality, cleanliness or navigation quality. Those traits may matter to riders, but they are not the origin of the company’s name. BlaBlaCar is primarily a long-distance carpooling marketplace, connecting drivers with passengers who share travel costs.