At which London landmark are the UK's famous New Year's Eve fireworks launched?

The UK's famous New Year's Eve fireworks in London are launched around the London Eye.

The display is staged along the River Thames, with fireworks fired from the London Eye itself, nearby barges, and surrounding launch positions. The illuminated Ferris wheel provides a distinctive central frame, while the Houses of Parliament and Elizabeth Tower appear across the river or nearby in televised views.

London's current large-scale public fireworks tradition began for the millennium celebrations in 1999–2000 and developed into an annual event. The Mayor of London and the Greater London Authority have been central to organizing the modern spectacle, which usually requires ticketed access to the best riverside viewing areas.

A common mix-up is to name Big Ben as the launch point. Big Ben is the nickname for the great bell inside Elizabeth Tower, not the fireworks structure. The clock's midnight chimes are an important part of the broadcast, but the fireworks are associated with the London Eye and the Thames.