London's New Year's Eve fireworks display traditionally centers on the London Eye.
The London Eye is a giant observation wheel on the south bank of the River Thames, opposite the Palace of Westminster. Since the early 2000s, London's main midnight fireworks have been staged around the wheel and the riverfront, creating a backdrop visible from bridges and viewing areas across central London.
The display is organized by the Mayor of London and is accompanied by timed music and a countdown. Large crowds gather in ticketed viewing zones, while millions more watch broadcasts or online streams. The show has helped make the London Eye an instantly recognizable symbol of the city's New Year celebrations.
The nearby Elizabeth Tower contains Big Ben, whose bells are also strongly associated with British midnight broadcasts. However, the fireworks event itself is centered on the London Eye rather than on the clock tower.