The London Eye is the landmark traditionally at the center of the United Kingdom's New Year's Eve fireworks in London.
The annual display takes place along the River Thames, with fireworks launched from the London Eye and nearby barges. The wheel's large circular outline makes it a distinctive visual focus as the fireworks illuminate central London at midnight.
The celebration is closely linked with the clock at the Palace of Westminster, commonly called Big Ben. Big Ben supplies the familiar midnight chimes, while the London Eye is the main structure associated with the fireworks themselves. Confusing these roles is a common error.
London's modern public celebration developed into a major televised event in the 2000s. Viewing areas, transport arrangements, and access rules can change each year, but the event consistently combines the Thames skyline, midnight chimes, music, and a large fireworks sequence.