At what Paris address did Chanel open her first shop in 1910?

Chanel opened her first Paris shop at 21 rue Cambon in 1910.

The shop initially focused on hats, reflecting Chanel’s beginnings as a milliner rather than a couturier. Her early hats attracted attention for their comparatively simple shapes and modern character, helping her establish a reputation among fashionable Parisian customers.

The address is easy to confuse with 31 rue Cambon, the location that later became especially associated with Chanel’s couture house and flagship presence. Both addresses belong to the same famous Paris street, but they represent different stages of the business’s development.

Chanel’s move from millinery into clothing followed through boutiques in resort towns and the growth of her jersey designs. By the 1920s, the rue Cambon name had become inseparable from the Chanel brand, but 21 rue Cambon marks the company’s first Paris shop in 1910.