One Times Square is associated with the current launch point for New York City's New Year's Eve ball.
The tower stands at the intersection of Broadway and Seventh Avenue in Manhattan. The ball is positioned on the roof area of One Times Square before descending a pole at midnight. Its prominent electronic advertising signs make the building one of the most recognizable locations in the city.
The site has a direct connection to the origin of the tradition: The New York Times moved into the building in 1904, and the surrounding area was renamed Times Square. The newspaper's New Year's Eve celebration led to the first ball drop in 1907.
One Times Square is not the Empire State Building or Rockefeller Center, both famous New York landmarks that also appear in holiday coverage. The building itself has undergone major changes, but its role in the ball drop remains central.