The Times Square New Year's Eve ball descends from the tower called One Times Square.
One Times Square is a 25-story building at the southern end of Times Square in Manhattan. It was built for The New York Times and opened in 1904; the surrounding area took the name Times Square after the newspaper moved its headquarters there. The building's prominent exterior signage helped make it an ideal location for public celebrations.
The ball is lowered from a flagpole near the roof during the final minute of December 31. Millions of spectators and viewers follow the descent, but the building itself is often less familiar than the event.
One Times Square should not be confused with Two Times Square, another nearby tower, or with the former New York Times headquarters at 229 West 43rd Street. The address is a building name, not the name of the square or the countdown.