London's New Year's Eve fireworks are traditionally centered on the London Eye and the surrounding River Thames embankment.
The modern London fireworks display began in 2000, when celebrations marked the start of the new millennium. In later years, the event developed into a major organized spectacle involving fireworks launched from the London Eye, barges on the Thames, and nearby structures. The display is synchronized with music and broadcast widely.
The London Eye is a giant cantilevered observation wheel on the South Bank of the Thames. Its height and riverside position make it a recognizable visual centerpiece, although the fireworks are not limited to the wheel itself. Viewing zones extend along both sides of the river.
The London event should not be confused with the city's Christmas celebrations or with the New Year's Day parade. The fireworks occur shortly after midnight on January 1, following the final seconds of December 31.