At London's New Year's Eve fireworks, which landmark is traditionally the central launch and viewing point?

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At London’s New Year’s Eve fireworks, the London Eye is traditionally the central launch and viewing point.

London’s official celebration is staged along the River Thames, with the London Eye providing the visual center of the midnight display. Fireworks are launched from the wheel itself and from nearby river barges, producing a sequence designed to be seen from central London and broadcast internationally.

The London Eye, also called the Millennium Wheel, opened to the public in 2000. Its location on the South Bank places it opposite Westminster and close to landmarks such as the Houses of Parliament and Big Ben, which frequently appear in coverage of the event.

Tower Bridge and St Paul’s Cathedral are also strongly associated with London imagery, but neither is the central structure of this New Year’s Eve fireworks display. The event’s access arrangements and ticketing can change from year to year.

Source: Wikipedia · fact-checked Oct. 2026

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