The London Eye is the usual focal point of London's New Year's Eve midnight fireworks.
The fireworks are launched from the London Eye and nearby points along the River Thames, creating a display visible across central London. The event is organized by the Mayor of London and has become one of the United Kingdom's best-known New Year's celebrations.
The display is closely associated with the final seconds of the old year and the beginning of January 1. Big Ben is also prominent because its clock chimes mark midnight, but the clock tower is not the main launch site for the fireworks. Tower Bridge and The Shard may appear in views of the event, yet neither is its central landmark.
Large viewing areas have often been ticketed, while television broadcasts show the display to audiences around the world. The London Eye itself opened to the public in 2000, giving the celebration a distinctive modern visual symbol beside the historic Houses of Parliament.