At Brazil's Copacabana Beach New Year's Eve celebration, white is traditionally worn for good luck.
Millions of people may gather along Rio de Janeiro's Copacabana waterfront for Réveillon, the Brazilian New Year's celebration. White clothing is associated with peace, renewal, and positive energy, so beachgoers commonly choose white outfits for the night. The custom also reflects the influence of Afro-Brazilian religious traditions, in which white has important ceremonial significance.
The celebration is famous for large fireworks launched over the Atlantic Ocean, music, concerts, and crowds standing on the beach. Many participants make offerings or rituals connected with wishes for the coming year, including the custom of jumping seven waves and making seven wishes.
Although white is the dominant color, some people add other colors to express specific hopes, such as love, money, or health. The meaning of those color choices can vary, but the broad Copacabana tradition most strongly identifies New Year's Eve with white clothing.